Daniele Trevisani
Daniele Trevisani is a European pioneer in the holistic approach to communication and management
His mission
(1) exploring frontiers in communication and management,
(2) bringing customers the most advanced and revolutionary perspectives that
arise from cross-disciplinary integration,
(3) delivering the models and materials in such a way that participants can
“feel” and “live” an experience of growth and change, rather than being merely
exposed to theories and principles.
His original approach allowed him to bring training contributions both to the academic and the corporate level, from psychology to marketing, in consulting, communication training, human resources and top-management coaching
Study Curriculum
- Laurea Degree (BA+Master) in DAMS - Performing Arts and Communication Science (University of Bologna, Italy), graduation "cum laude" (with honors)
- Master of Arts in Mass Communication, specialization in Research Methods (University of Florida, USA), graduation with honors
- Professional Master in International Marketing (IFOA Institute, Italy)
- Training in Intercultural Communication (American University of Washington DC, USA)
- Training in Drama and Theatre (University of Hull, UK)
- Specialization in Psychology and Psychometrics (University of Padua, Italy)
Business & Corporate Experience
Clients that attended his courses and seminars include Digital, IBM, FS, Alitalia, Telecom Italia, Società Autostrade, Deutsche Bank, Banca di Roma, Merloni, Nobel Biocare, Hewlett Packard, Coop, Dade Behring, A.M.A., BCS, Bell, CBM, CNH Italia, Comer Industries, Dana Italia, Demac, Falc, Gnk Waltersheid, Goldoni, Honda Italia, Italtractor ITM, Kuhn Italia, Landini, Laverda, Same Deutz Fahr Group, Trelleborg Wheel System, Marazzi Ceramics, CARIGE Bank, Chiesi Farmaceutics, Enel, Centrum Pensplan, Johnsons Wax, Fedon, Borealis Group, Solvay-Benvic, Solvin, Vinyloop.
Research and consulting projects where conducted in several leading companies such as Adecco, Ducati Motor, Giglio, Barilla, System Ceramics, Sacmi, Maserati , Enichem, Ferrari Cars.
As expert in communication and management, he has been involved by the European Commission in several Development projects in East Europe, including Public Marketing & Communication Training and projects for international competitiveness in Romania, Hungary, Czech Republic and Russia.
Daniele Trevisani conducts training projects also as Senior Trainer for Frost & Sullivan (London), Commax Consulting (Munich), Institute of International Research (Milano), and the Italian Army.
Main academic experiences: Teaching experience at the academic level include:
- University Professor in Theory and Technique of Communication Training, in University of Bologna, Dept. Of Communication Science
- University Professor of Marketing and Persuasion Science in University of San Marino, Dept. of Semiotic and Cognitive Sciences
- University Contract Professor in Marketing, University of Ferrara, Master in Health Management
- Scientific Director of the Master in Information Technology and Corporate Communication, University of Bologna, Dept. of Economics
- Management Lecturer in University of Ferrara, areas of Holistic Marketing and Intercultural Communication in Business (Dept. of Anthropology)
- Trainer in Marketing and Process Consultation Techniques, Master Program, Dept. of Psychology, Bologna University
- University Contract Professor in Marketing & Communication, Dept. of Statistics, Bologna University, in Master Level courses
- University Contract Professor in Business Communications, University of Modena, Dept. of Engineering
-
Participation to research activities in the Communication Science Dept, University of Bologna.
Books
- Writer of the best selling marketing book in Italy from 2001 to 2004: „ Psychology of Marketing and Communication“.
- Author of other published management books such as „Corporate, Personal and Organizational Competitiveness“, and „Consumer Behavior and Corporate Communication“. He is also author of more than 100 published articles
|
|
"Corporate, Personal and
Organizational Competitiveness: Tools for the Development and
Creation of Value".
Franco Angeli Publisher, Milan, 2'000. |
|
"Marketing & Communication
Psychology: Buyer's Drives, Persuasion Tools, New Strategies for
Communication and Management".
Franco Angeli Publisher, Milan, 2001. |
 |
"Buying Behavior &
Strategic Communication: From the Analysis of Consumer Behavior to
Communication Management"
Franco Angeli Publisher, Milan, 2003. |
 |
"Intercultural
Negotiation: Communication beyond cultural barriers.
From internal relations to international negotiations".
Franco Angeli Publisher, Milan. 2005. |
Others
Over 20 years of experience in individual and team-coaching, including Volleyball (Coach of he International Fulbright Volley Team of the American University of Washington DC in 1990), Fitness, and Martial Arts
Expert in
- Vision Coaching & Strategic Coaching for Top Management & CEOs
- Psychology of Communication & Interpersonal Relations
- Personal Growth Programs
- Advanced Sales & Negotiation Training
- Creative Thinking and Creative Communication
- Holistic Marketing
- Experiential Marketing, Communication Training & Consulting
- Human Potential & Performance, in business & sports
- Design and Planning of Active Training Techniques
- Training Projects & Experiential Learning
- Advanced Leadership Training,
- Emotional Leadership
- Team Building
- 360 Analysis and Analysis of Corporate Climate
- Frontiers of HR: Integration of Skills Training, Psycholinguistics, Bioenergetics and Motivational Training
- Holistic Human Resources Training Programs and Training Needs Analysis
Daniele Trevisani achieved the Fulbright Scholarship award for communication research for his works as creator of new theories and advanced models in communication. His contribution goes beyond communication research towards understanding how applied training and consulting can improve personal and organizational growth. His findings have been collected and implemented in the Action Line Management method, used as tool for training and consulting. The applications of the method regard:
- Personal Growth and communication skills development, including pioneering works on Bioenergetic techniques for human potential, Psychoenergetic and human performance, Psychology of interpersonal communication and new communication training methods;
- Organizational Development, including Internal Competitiveness Analysis, Humanistic Psychology in Organization, Leadership and Internal Communication, Psychology of Marketing and Communication, Persuasion Research and Psycholinguistic approaches to Sales and Negotiation, Active Training Methods and Experiential Methods for the development of Human Potential in organizations
- Intercultural and international training and management models and applied active-training tools
The hard work of exploring frontiers in communication and management, personal growth and human potential, is carried out with a holistic-pragmatic approach. His research and training show an incredible cross-disciplinary effort for breaking barriers between disciplines - from Sport & Performance Science to Humanistic Psychology, from Economics and Statistics to Anthropology, from Andragogy to Personal Therapy, from Marketing to Human Resources Management, Drama and Cognitive Sciences - wherever a seed of inspiration and tools can be found, without limits.
The holistic- pragmatic approach also breaks the time barrier and includes traditional fields as Semiotics, ancient Greek and Latin Rhetoric, and new research frontiers on Mental Energy and Bioenergetics, Cognitive Sciences and Intercultural Communication - with a unique focus: exploring new ways to achieve change, lasting performance, goals and wellness for personal and organizational objectives.
The active training methods used for bringing customers the most advanced and revolutionary perspectives that arise from cross-disciplinary integration are also part of the research effort. His Action Line Management training methods are based on the goal of delivering the models and materials in such a way that participants can “feel” and “live” an experience of growth and change, rather than "attending a course" or being merely exposed to theories and principles.
