Advanced Applied Research Areas in Marketing Psychology

• Psychology of marketing and communication
• Means-end chains analysis
• Models for Perceptual Mapping
• Sensorial Marketing
• Merging different marketing approaches and disciplines into holistic marketing strategies
• Human-product interaction
• Human-service interaction
• Learning by consumer experience
• Identifying "futures" of products and services in the markets
• Exploring frontiers of products and services

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• Dr. Daniele Trevisani - Personal Site, in English
• Dr. Daniele Trevisani - Personal Site, in Italian
• Studio Trevisani Human Potential & Communication Research (Italian/English Site)
• Comunicazione Aziendale (Italian Site)
• Medialab Communication Research (Online Communication Research & Strategic Psychology Resources, online Journal)

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Areas of intervention for coaching, training and consulting, workshops, conferences and speeches

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