Advanced Psychology for Marketing

Advanced Applied Research Areas in Marketing Psychology

  • Psychology of marketing and communication
  • Means-end chains analysis
  • Models for Perceptual Mapping
  • Sensorial Marketing
  • Merging different marketing approaches and disciplines into holistic marketing strategies
  • Human-product interaction
  • Human-service interaction
  • Learning by consumer experience
  • Identifying "futures" of products and services in the markets
  • Exploring frontiers of products and services

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